Hallyu is a good promotional item of Korea to the foreigners.

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          Hallyu is a good promotional item of Korea to the foreigners. First, the mass media can give a positive and an interesting effect to other countries with Hallyu. The foreigners watch the mass media with the theme of Korean relation, and then they can be interested in the Korean culture in the traditional and modern age. Second, Hallyu can be the second item for an advertisement. Hallyu fans are the potential customers to Hallyu promotional item.and when they see Korean products or brands, they will be interested with Hallyu. If they do not directly buy these items, they will be affecting Korea’s potential consumers. In conclusion, Hallyu is the indirect advertisement as PPL for the economy and introduction of Korea. Thus, it is not bad that Hallyu makes more and more Hallyu fans for Korea.

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